So you have your ideal client’s pain points figured out. You know what they’re struggling with and how you can help them. You might even be writing and posting content consistently on social media — so why does it feel like NOTHING is happening and people aren’t reaching out to work with you?

It’s not enough to be good at what you do; you also need to be good at CLEARLY explaining what you do to your ideal clients. We all have short attention spans these days, so simplicity is key!