Everything is Based On Your Ideal Client

Everything is based off of your ideal audience.

Everything in your business.  Truly.

Your offers.  Your framework.  Your content.  Your marketing.

It is all decided based on what your ideal client needs to hear and wants to buy.

I don’t find ideal clients in a traditional sense.

What’s important to me is the solution you are providing.

So for example; you want to target people who want to leave their 9-5 jobs.

I’m not going to tell you to figure out where they hang out, what they like to eat and if they are city people or country people.

What I do want you to have 99.9% clear is who you do want to help in the sense of the problem you are solving.

What is their problem and how do YOU solve it?

That is the main idea.  

Once you have this part down, everything starts building on top of that.